Why Contacting Your Etsy Customers is not Considered Spam

**Article updated 09/28/2020.
**Disclaimer: This blog post may contain affiliate links.

I'm seeing more and more Etsy sellers telling other sellers that it's spammy or against Etsy's TOS to contact customers after a sale. Here's the real deal: IT'S NOT. I've been sending a series of messages to my customers after every order for over a year now and it's never once gotten me any negative feedback in regards to being spammy.

I'm going to keep this post short and sweet because there's no reason for it to be drawn out. My customers love that I keep them in the loop and make sure they know exactly what's going on with their order. Some of them have even told me they prefer the messages from me personally, even though they do receive the canned emails from Etsy. A little effort goes a long way! It's also a good idea to send them more info than you think they need. I can't think of any customers in the 6 years I've been selling online that ever said: "hmm could you not contact me about the details of my order". Lol

Now, that doesn't mean you should send them 10 Convos every single time you look at their order. That would be considered spam. But you can definitely thank them for their order, let them know when it will ship (since most people don't read anything in the listing), and then after it's shipped let them know when they should expect it and make it clear they can contact you if they have any questions or concerns. **IMPORTANT TIP: Do NOT send these messages to their personal email. Send them through Etsy's messaging system.

Are you wondering what messages I send to my customers? Have no fear! I've compiled the exact swipe files that I use into one handy PDF file for you to download. And the best part?! It's FREE!! Get them HERE.

With my swipe files, you can customize them to your liking or reflect your branding. If you're needing further information to prove that it's okay and that it's not against Etsy's TOS, they have a whole article about it in their Seller's Handbook right here.

Here are some of my reviews that reflect my customer service after sending out the swipe files:

Thank you all for stopping by and if you have any questions or comments, feel free to post them below! I'd love to know if you contact your customers after an order!

1 comment

  • Hello

    Let’s face it…

    Sending out emails is fun – as long as you keep getting responses… (But before I get into the details of how you can get more replies, let me tell you a little secret)

    You might have heard about Abraham Lincoln’s sharpening an axe before chopping a tree quote? If not, here it is…

    He said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

    Now, how does it apply to you and the way you reach out to people?

    Well, no matter how good you think your email is – no one will open it if its subject line is not enticing enough…

    It won’t matter if your email brings a lot of value – if the recipient doesn’t open it in the first place…

    This is where the whole ‘sharpening the axe’ theory steps in…

    So, if you’re sending out multiple emails in a day and not getting any responses, there’s a chance that your emails are not being opened…

    Coming back to how you can get more replies…

    Over these years, I’ve tried and tested multiple subject lines and identified what makes people tick…

    To help you out and send the elevator back, I’ve put all of them together in a done for you, fill in the blank free resource so that you can use them whenever you want…

    Follow this link to get access to this free resource and sharpen the axe to get responses like never before!

    https://usualprospect.com/emails

    Loren Scherer

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