Why Contacting Your Etsy Customers is not Considered Spam
**Article updated 04/17/2021.
**Disclaimer: This blog post may contain affiliate links.
I'm seeing more and more Etsy sellers telling other sellers that it's spammy or against Etsy's TOS to contact customers after a sale. Here's the real deal: IT'S NOT. I've been sending a series of messages to my customers after every order for over a year now and it's never once gotten me any negative feedback in regards to being spammy.
I'm going to keep this post short and sweet because there's no reason for it to be drawn out. My customers love that I keep them in the loop and make sure they know exactly what's going on with their order. Some of them have even told me they prefer the messages from me personally, even though they do receive the canned emails from Etsy. A little effort goes a long way! It's also a good idea to send them more info than you think they need. I can't think of any customers in the 6 years I've been selling online that ever said: "hmm could you not contact me about the details of my order". Lol
Now, that doesn't mean you should send them 10 Convos every single time you look at their order. That would be considered spam. But you can definitely thank them for their order, let them know when it will ship (since most people don't read anything in the listing), and then after it's shipped let them know when they should expect it and make it clear they can contact you if they have any questions or concerns. **IMPORTANT TIP: Do NOT send these messages to their personal email. Send them through Etsy's messaging system.
Are you wondering what messages I send to my customers? Have no fear! I've compiled the exact swipe files that I use into one handy PDF file for you to download. And the best part?! It's FREE!! Get them HERE.
With my swipe files, you can customize them to your liking or reflect your branding. If you're needing further information to prove that it's okay and that it's not against Etsy's TOS, they have a whole article about it in their Seller's Handbook right here.
Here are some of my reviews that reflect my customer service after sending out the swipe files:
Thank you all for stopping by and if you have any questions or comments, feel free to post them below! I'd love to know if you contact your customers after an order!