How to Critique Your Own Etsy Shop

**Article Updated 05/28/2021
**Disclaimer: I am not an affiliate of or endorsed by eRank in any way. I just love using their services for my Etsy business. This blog post does contain other affiliate links.

One thing I see a lot on Etsy that I don't quite understand is listings for Etsy shop critiques or listing reviews. Why are you paying someone else to do something that ultimately you should be doing?!

Only you know your target market, how well something sells, which keywords work and don't work (if you've done your research). Paying someone else to do it isn't really teaching you anything. So, here are some tips and advice on how you can do it on your own!

Etsy Search

Using the most relevant keywords in your listings will really boost your chances of getting found within Etsy search as well as other search engines (Google, Bing, etc).

Ask yourself these questions:

  • Do your items use any of the keywords you thought of to describe what you sell? *Check out eRank's Keyword Tool to get a sense of the most popular tags used by sellers, common price points, and even more data! It's a free feature, but you do need to create an account to use it.
  • Use keywords that answer important questions about the product (color, size, materials, who is it for, etc)?
  • Repeat descriptive words or phrases throughout the title, tags, and description? *This is not a requirement, but when Etsy sees the same keywords in the title and tags, those keywords become more relevant to Etsy's algorithm.
  • Use all 13 tags?
  • Use keyword phrases (long-tail keywords) instead of single words?
  • Do you have the most important keywords/phrases at the beginning of the title?


Visual representation is the number one thing buyers consider when making a purchase. Make sure your photos are eye-catching, keep their attention, and provide all the information they need to make a decision about their purchase.

Ask yourself these questions:

  • Are you making good use of all 10 photo slots? *Not a requirement, but the more details you show, the better.
  • Use different angles in the photos?
  • Accurately depict the size of the item?
  • Use subtle backgrounds that make the item pop and make it clear as to what is being sold?
  • Crop photos in a complementary way?
  • Is the product properly centered in the thumbnail photo?

Keeping it Professional

You should always be sure that you come off to your customers as professional, trustworthy, and knowledgeable while staying in line with your shop policies.

Ask yourself these questions:

  • Does your shop have completely filled out Shop Policies, About section, and FAQ?
  • Have a shop icon (this is where your logo goes) and a Cover Photo (shop banner) that reflects the shop's style and brand?
  • Are you answering customers' questions in a timely manner? Are you keeping your responses calm and professional? Here's one of my favorite Etsy articles: Dos and Don'ts of Communicating With Customers


Your customers want to know when their item is going to ship and when they should expect to receive it. Be sure to have clear, easy to understand shipping policies to give peace of mind to your buyers.

Ask yourself these questions:

  • Are you accurately listing your shop location so buyers know where they're ordering from?
  • Offering international shipping options? *Not a requirement, but if you set these up correctly shipping to other countries is a breeze.
  • Offer combined shipping on multiple items? *This can be set up within your shipping profiles.
  • Clearly outline shipping, insurance, return, and refund policies?


Buyers want their item to arrive safe and look presentable when they receive it. Don't just throw the product into a box or bag and call it a day.

Ask yourself these questions:

  • If you're shipping fragile items, do you have the proper packaging to ensure they'll arrive intact (bubble wrap/mailers, sturdy boxes/envelopes, packing tape, etc)?
  • Does your package look presentable and professional (branded materials, packaged nicely and not just thrown together, maybe a thank you sticker or tissue paper)?
  • Do you offer gift wrapping for orders marked as gifts? *Not a requirement, but it's just a little something special you can do to really wow your customers. You can even charge extra for it so you're not eating the costs.
  • Do you include the packing slip (this does not print out for orders marked as gifts) or a handwritten note? *Again, not a requirement but it's a nice touch.


One of the biggest issues I see is when items are not priced correctly. You should always be taking into account every financial aspect of your business in order to make a profit.

Ask yourself these questions:

  • Are you pricing your items to cover the cost of materials, labor, shipping and shipping supplies, and still making a profit? *Check out eRank's Profit Calculator to find the best price point!
  • Are you pricing items competitively compared to others using similar materials and processes? *You can do a search for what you're selling on Etsy and get an idea of the average price.
  • Do your listing descriptions explain the value of your items? For example, if you sell a crocheted blanket that uses the best yarn you can find (and it's expensive), are you doing a good job of conveying that to the customer?
  • Do you provide a wide range of items at different price points?

Thank you so much for checking out my blog and/or website and I hope I was able to help you with your business in some way! Have a question for me? Want to chat? Feel free to contact me. I'm only a click away. :)

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