Etsy SEO Game Changer from eRank
**Article updated 4/26/2020.
** Disclaimer: This blog post may contain affiliate links.
I am so freakin' excited to let you guys in on this feature from eRank, you don't even know!! First of all, if you don't already use eRank for Etsy keyword research, what are you even doing with your life?! Just kidding. But seriously, you absolutely need eRank if you're an Etsy seller.
**Disclaimer: I am not being compensated in any way for writing this blog post and I am not affiliated with eRank other than being a member of their site. I pay for the Pro version with my own money.
Why? eRank is an amazing website that syncs up with your Etsy shop(s) to help with keyword research to improve your SEO (Search Engine Optimization). eRank's creator, Anthony Wolf, is totally amazing at coming up with features that he knows sellers will use and gain insight from. The majority of the features are free (yes, 100% free!), but there is a paid version with extra features and tools for only $9.99 a month. It's well worth the price.
Here is a sample of some of my favorite tools within eRank's free version (in no particular order):
- Top Sellers: You can see which shops are top sellers by category, country, and/or the year the shop opened. There's also a general list of top sellers from all categories and countries.
- Keyword Tool: This performs a detailed analysis of the top 100 listings found in Etsy search results. With this tool, you will get a sense of the most popular tags that are used by sellers, how often those keywords are searched for on Etsy and Google, common price points, and other data to help you find great keywords for your Etsy listings. - from eRank's site
- Compare Keywords: Using this tool, you can compare up to four keywords to gather insight using data collected from both Etsy and Google on competition, search volume, levels of engagement, and more. - from eRank's site
- Trending: Discover what is trending on Etsy. Each month we'll update this page with the top Etsy search terms, movers and shakers, and other historical data that can help you prepare for the months ahead. - from eRank's site
There are tons more helpful tools to be found within eRank! Now, on to the whole reason for this post!
Please keep in mind, this is a tool for Pro members and is not available in the free version. It's called Change Tracker and from what I've seen of it so far, it's amazing! A. GAME. CHANGER.
What does it do? You can track up to 20 different listings to see exactly how your changes affect the SEO on those listings. What?! Yes. For example, if you change the title and tags of a specific listing and you're tracking that listing with Change Tracker, you can see how it's affected the views, favorites, and even sales! It's not a real-time update, but it does refresh every 24 hours which in my opinion is pretty damn sweet!
If you want to see an example of how this works, check out Starla Moore's YouTube video by clicking here. She breaks it down for us so it's pretty easy to understand and of course, she shows us how to use this new tool!